New Rules of Business
The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new world.
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New Rules of Business
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
New Rules of Business
Selling to the new breed of shoppers who want to shop at a time and on a device convenient to them
New Rules of Business
Personalized messages that are contextual and location-specific work the best
New Rules of Business
Here's how Starbucks' Howard Schultz did it and lessons from the mistakes Dell made
New Rules of Business
Skilled, knowledgeable employees help their companies gain enduring competitive advantage
New Rules of Business
Why customers behave the way they do and what you can do to influence their behaviour
New Rules of Business
How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
New Rules of Business
A happy work environment leads to better creativity, productivity and engagement
New Rules of Business
With this strategy, Amazon came up with Kindle and Netflix moved to streaming films and TV shows online
New Rules of Business
Wikipedia and YouTube are two examples of businesses that tweaked their initial strategy and found exponential growth
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