About the author

Rajesh Srivastava
Rajesh Srivastava

Author and Visiting Faculty

IIM Indore

Rajesh Srivastava has 3 decades of corporate & academic experience. He has reenergised companies, including J K Helene Curtis Ltd., & nurtured brands like, Bagpiper whiskey, Royal Challenge whiskey, Blue Riband gin, Blue Riband Duet, Park Avenue range of deodorant & personal care products. He is part of the Visiting Faculty at IIM Indore. He is an alumnus of IIT Kanpur & IIM Bangalore. He is currently working on his first book.

Articles By Me

New Rules of Business

Shanghai Disney’s Chinese track and fighting obesity with taxes
Shanghai Disney’s Chinese track and fighting obesity with taxes

Business strategist Rajesh Srivastava analyses some of the recent news: Shanghai Disney’s glocal strategy and its clash with local rival Wanda City, and whether a tax on junk food is enough to fight obesity

New Rules of Business

Can Netflix win over India and other stories
Can Netflix win over India and other stories

Business strategist Rajesh Srivastava analyses some of the recent business news: Netflix’s India strategy, GE’s move to Boston, the bloodbath among food tech firms, and General Motors’ Maven service

12 business stories from 2015 and how they will play out in 2016
12 business stories from 2015 and how they will play out in 2016

Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to control last-mile connectivity, and more