About the author
Rajesh Srivastava has 3 decades of corporate & academic experience. He has reenergised companies, including J K Helene Curtis Ltd., & nurtured brands like, Bagpiper whiskey, Royal Challenge whiskey, Blue Riband gin, Blue Riband Duet, Park Avenue range of deodorant & personal care products. He is part of the Visiting Faculty at IIM Indore. He is an alumnus of IIT Kanpur & IIM Bangalore. He is currently working on his first book.
Articles By Me
New Rules of Business
Why customers behave the way they do and what you can do to influence their behaviour
New Rules of Business
How Starbucks engages all five senses to create a memorable experience and turn customers into brand advocates
New Rules of Business
A happy work environment leads to better creativity, productivity and engagement
New Rules of Business
With this strategy, Amazon came up with Kindle and Netflix moved to streaming films and TV shows online
New Rules of Business
Wikipedia and YouTube are two examples of businesses that tweaked their initial strategy and found exponential growth
New Rules of Business
Companies as diverse as Airbnb and PepsiCo India are involving proactive consumers to gain competitive advantage
New Rules of Business
How to attract users without having to shell out money on traditional marketing activities
New Rules of Business
Companies like Amazon, IKEA and Ritz-Carlton are proactive in anticipating customer's needs and nipping problems in the bud
New Rules of Business
Observe, articulate the pain point and ask an audacious question that seeks to convert the problem into a solution
New Rules of Business
Lessons from low-cost carriers and the gin market in India
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