The Growth Factor
How to brand a humble piece of white cloth
The Growth Factor: How Ramraj Cotton veshtis became a brand; how the pandemic is making exclusion worse; Khadi: sales are up, but what about employment?
Tag : business-storytelling
Daily Newsletter
WFH Daily #106: Why you should sleep more and better
July 7: Why some stories are memorable; how to be more inclusive; look beyond the labels
For a platform, how much control is too much control?
Commercial platforms that grew on the internet—from Facebook to Twitter, Airbnb to Oyo, Uber to Ola, Swiggy to Zomato—are struggling to find a balance
The BJP’s real Brahmastra
With its thumping win at the hustings last month, Prime Minister Narendra Modi and the BJP have proven themselves as master storytellers. The way it executed the integrated communication strategy for the crucial 2019 elections holds important lessons for leaders across India Inc
The power of a good story
Three learnings from the general elections: strong messaging, an ear to the ground, and involving the cadre pay off
The Gist
Celebrate authentic failures
In his new book ‘A Biography of Innovations’ R Gopalakrishnan, former Tata Sons executive director, talks about learning from mistakes and the importance of intellectual curiosity, collective ingenuity and storytelling
Being creative is hard work
This Week: How to create a great single brand for customers and employees, creativity vs imagination, and more
Taming the tech beast
Why we need dialogue and deliberation to regulate technology, the trouble with TED talks, and how Richard Thaler’s nudge principles can be used for good and bad
The Aadhaar Effect
Multiple futures are possible. But we live now. Pointers to what may emerge lie in history and with people
Stories At Work
Only perfect practice makes perfect
Deliberate practice can make you a natural storyteller
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