The Enduring Rules for Business Success

Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice

Rajesh Srivastava

Episode 3: The New Rules of Business

What is common to successful companies across regions and sectors? Three elementary rules really: One, a relentless focus on creating a better product or experience rather than a cheaper one. Two, prioritizing increasing revenue rather than reducing cost. And three, making the necessary changes to follow rules one and two.

Also read his related column here.

(If you have any questions, please write to askrajesh@foundingfuel.com)

 

 

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About the author

Rajesh Srivastava
Rajesh Srivastava

Author and Visiting Faculty

IIM Indore

Rajesh Srivastava has 3 decades of corporate & academic experience. He has reenergised companies, including J K Helene Curtis Ltd., & nurtured brands like, Bagpiper whiskey, Royal Challenge whiskey, Blue Riband gin, Blue Riband Duet, Park Avenue range of deodorant & personal care products. He is part of the Visiting Faculty at IIM Indore. He is an alumnus of IIT Kanpur & IIM Bangalore. He is currently working on his first book.

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