·Corporate Strategy
When Data Is Right but Decisions Go Wrong
Strategy fails not from lack of information, but from outdated assumptions about what it implies
DM
AB
Debleena Majumdar & Arjo Basu
Business And Strategy
237 results
·Corporate Strategy
A Merger Is Not an Idea
Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising
SS
Shekar Swamy
MD & Group CEO | R K SWAMY Ltd
·Family Business & Inter-generational transitions
Inside Chennai’s Enduring Enterprises
A field report on family ownership, continuity, and the craft of building for the long term
UB
Upamanyu Bhattacharya
Professor of Retail | S P Jain Institute of Management & Research
·Corporate Strategy
The Best Stories of 2025
Ten of our best work through the year—on business, leadership, and geopolitical trends
FF
Founding Fuel
·Corporate Strategy
The New Perimeter of National Security
Why India’s corporate leaders can no longer separate digital risk from strategic resilience
GR
G Venkat Raman
Professor, Humanities and Social Sciences | Indian Institute of Management, Indore
·Corporate Strategy
Why Emotions Are First Principles in Product Strategy
Products succeed when they answer what people feel, not just what they need
SV
Shrinath V
Founder, The Salient Advisory | Product & AI Strategy Advisor
·Conscious Capitalism and Ethical Business
How Community, Not Competition, Can Renew Capitalism
The real job of management is managing the not always compatible expectations of stakeholders, says John Kay. The organizations that have been successful in the long run are the ones that managed these balances. Part 2 of a two-part conversation
FF
Founding Fuel
·Corporate Strategy
Book Extract: From customer journeys to integrated experiences
A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”
FF
Founding Fuel
·Corporate Strategy
Power shifts and algorithms
Sangeet Paul Choudary in conversation with Shrinath V on how AI is changing business strategy. Part one of the two-part podcast: “The Next Game: Competing When AI Changes the Rules.”
FF
Founding Fuel
·Corporate Strategy
Where to Play and How to Win in the AI Era
Sangeet Paul Choudary, author of ‘Reshuffle’, in conversation with Shrinath V. The final in a 2-part podcast: ‘The Next Game: Competing When AI Changes the Rules’
FF
Founding Fuel
·Corporate Strategy
John Kay on Purpose, Profit—and the Perils of Thinking Like a Hare
In conversation with D Shivakumar, the acclaimed economist revisits the soul of business—from Boeing’s fall to Apple's hollow shell—and what real strategy should look like
FF
Founding Fuel
·Corporate Strategy
WPP’s Existential Dilemma: Falling Prey to the AI Narrative
In chasing tech transformation, WPP’s board may have overlooked the nuances of its own business. And that could put the company in play
SS
Shekar Swamy
MD & Group CEO | R K SWAMY Ltd
·Corporate Strategy
The Power of Like
Insights from Martin Reeves and Bob Goodson’s new book, ‘Like’
DS
D Shivakumar
Operating Partner | Advent International
·Corporate Strategy
My top ten business books of 2024
The best books of the year on how the past informs the future, tackling tough situations, and technology
DS
D Shivakumar
Operating Partner | Advent International
·Corporate Strategy
Tech Titans and Billion Dollar Bets
SoftBank insider Alok Sama talks about the mind of the investment company’s iconic founder Masayoshi Son, how venture capital operates, the tech bros, India’s true potential, and more
FF
Founding Fuel
·Corporate Strategy
Just Do It, Again
Iconic brands have a strong core. Any attempt to transform the core, driven by big consumer and lifestyle changes, can be particularly tricky, as global sportswear brand Nike discovered recently
HV
Harsh Vardhan
Strategy Consultant
·Corporate Strategy
Heatwave, Flood & Water Stress: India Inc’s Tryst with Extreme Weather Patterns
Why businesses need a holistic climate action plan. Now!
FF
Founding Fuel
·Corporate Strategy
Hybrids in an EV era
Propelled by the Toyota and Suzuki partnership, the resurgence of hybrids is a signal that the electric mobility revolution in India may take a lot longer than was assumed
IG
Indrajit Gupta
Co-founder and Director | Founding Fuel
·Corporate Strategy
Reliability wins customers
An extract from Harit Nagpal’s new book ‘Adapt: To Thrive, Not Just Survive’ on how the new CEO of an AC company that ranked fourth in a market of six big players, found a sustainable differentiator: making the company “easy to deal with”
FF
Founding Fuel
·Corporate Strategy
Paytm: Emperor’s new clothes
At the heart of the fintech major’s precarious slide lies the abject failure of its Super App strategy. But that’s just one part of the story.
IG
Indrajit Gupta
Co-founder and Director | Founding Fuel
📚 Curated Collections
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The Future of Work and Agentic AI Series
Much of the conversation around AI focuses on tools and productivity. This series looks deeper: at how AI is reshaping organisational architecture—how decisions are made, how knowledge flows, and how work itself is organised.
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War in the Middle East: Global Faultlines
Stories that place the Middle East’s conflicts in a wider global, historical and cultural context.
7 articles55
Journeys, Not Itineraries
Reflective travelogues on attention, place, and inner change.
8 articles112
Thinking Through India’s AI Moment
Essays and conversations on AI, institutions, and scale in India.
7 articles52
Leadership When Judgment Matters
A curated selection on leadership under uncertainty.
7 articles75
Best of FF Life 2025
Personal essays on work, learning, and the inner life.
11 articles161