The Growth Factor
How to brand a humble piece of white cloth
The Growth Factor: How Ramraj Cotton veshtis became a brand; how the pandemic is making exclusion worse; Khadi: sales are up, but what about employment?
Tag : brand-building
Tune inwards, define your ‘why’
This Week: Higher purpose and transformative leadership, Chinese brands’ global strategy, Amazon’s Whole Foods deal and creating a fair workplace
The march of China’s ‘glocalised’ brands
Doreen Wang, global head of BrandZ Millward Brown, on whether China can move beyond its cheap reputation
Building a brand identity to create a high-value company
How should a company increase the value of its products and services through building a brand identity? The third in a five-part series on how companies can stand out in a competitive marketplace
How to create your product differentiation strategy
How today’s companies can stand out in a competitive marketplace, differentiate their products and build a high-value company. The second article in a five-part series
The way to win market competition now
For companies and individuals alike, a competitive advantage keeps getting harder to win and maintain. This is the first article in a five-part series that explores how today’s companies can stand out in a competitive marketplace, differentiate their products and build a high-value firm
Why talking about who you are is key to building your brand
Dilip Kapur, the founder of Hidesign, in conversation with radio host Hrishi K of Radio One
New Rules of Business
Brand friend for life
Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
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