The online-offline battle isn’t over. Traditional retailers have been upping the game through creative promotions, spreading the sale period over a longer time period and embracing online
Tag : offline-retail
What should we make of the humungous numbers being reported by ecommerce companies around festive sales?
A new era of shopping is taking shape in India, as retailers—like Kishore Biyani with his Retail 3.0 strategy—look to blur the lines between their physical stores and online shopping. A glimpse into how this will change the way modern retailers operate
TiE Leapfrog Special
It's too early to write offline retailers away. There is a lot going in their favour. But the winners in this battle will be those who integrate online and offline experiences for their consumers.