Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to control last-mile connectivity, and more

• Read Time : 18 mins

• Tags
• iChef
• Scarcity Effect
• Free Basics
• Ola Auto
• Uber
• Project Loon
• Air India
• Shoppers Stop
• Flipkart
• Pro Kabaddi League
• ?Patanjali
• UberAuto
• Star Sports
• mGaadi
• Nokia maping service HERE
• Google
• Xiaomi
• OnePlus
• Facebook
• Nestle
• Maggi Noodles
• Magic Mirror
• ?Baba Ramdev
• Surge pricing

Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• scarcity effect
• Bagpiper whisky
• sunk cost fallacy
• loss aversion
• Amazon Prime
• The Economist
• Behavioural science
• Zara
• social proof
• expert bias
• fear of regret
• Sensodyne
• OnePlus
• Starbucks