The Future of India

Trends in the US could portend the challenges India will face

Rishikesha T Krishnan

[Photograph by Mixabest under Creative Commons]

Like many people, I dislike long flights, particularly since my body does not deal well with jet lag. I therefore try to avoid visiting the United States more than once a year. But every time I visit that country, I remind myself how important it is to keep in touch with what is still the powerhouse of the global economy, for that enables a better understanding of India’s challenges in the years ahead.

This time, my visit spanned the whole country - a few hours in transit on the east coast, a day in the mid-west, two days each in Texas and California. My reflections suffer from one bias though: my visits were primarily to universities. Yet, speaking to academics helps understand some of the broad trends, even if these institutions tend to be more liberal than the rest of the country.

The Decline of the Middle Class

A distinctive feature of the United States in the 20th century was the emergence of a large middle class. But an equally striking feature of the early years of the 21st century has been the decline in living standards of this same middle class.

In his book Fault Line: How Hidden Fractures still threaten the World Economy, Raghuram Rajan spoke of the challenge of re-tooling the American blue collar worker for the new workplace. But, this is not a problem of factory workers alone.

While in the US, I realized that at least four of my 51- or 52-year-old IIT classmates don’t have full-time jobs anymore. Their opportunities have declined as the number of middle-to-senior managerial positions has shrunk. Further, many organizations prefer younger employees.

By the way, in case you thought that this trend is restricted to the US, think again - we see a similar nascent trend in Bengaluru, particularly in MNC subsidiaries.

The New Economy

The US continues to be a leader in engineering. I had a ride in a Tesla car, and I was really impressed by its smoothness and its ability to bridge the gap between an electric car and one based on the internal combustion engine. Universities like MIT and the University of Illinois at Urbana-Champaign continue their focus on core engineering and devices.

But, value added in manufacturing is on the decline, with even sophisticated design no longer enjoying a cachet. Hardware companies don’t count for much anymore - a friend in Silicon Valley was telling me that a company that designed a high tech drone with all possible bells and whistles gets valued at $200 million, while companies of the WhatsApp ilk are valued at multiple billion dollars. This change in value is reflected in the geography of the Valley itself.

Over time, there has been a northward shift in the centre of gravity of corporate activity, in the direction of San Francisco. Chip companies in the southern part of the Valley are passé.  Youngsters prefer to live in San Francisco even though they don't get to spend much time there if they work in Mountain View-based Google, the northern edge of the southern part of the Valley. The geographic shift also represents the difference in skillsets required by social media and other emerging consumer-centric startups. This shift in value is visible in India too - just check out the sky high valuations of India's e-commerce companies. According to a recent article in Business Standard, Flipkart is more valuable than Tata Steel or Mahindra & Mahindra!

It's not clear how long the best and brightest of the United States will work in hard engineering if the money is chasing e-commerce and social media!

It's not clear how long the best and brightest will work in hard engineering if the money is chasing e-commerce

Change in the Nature of Work

It's time we thought seriously about the future of work and society. While in Silicon Valley, I caught sight of the Google driverless car prototype on multiple occasions. The grapevine has it that the prototype works well, and only regulatory issues can delay its commercialization. Driverless vehicles will change transportation completely. Car ownership will decline, while public transportation will get a boost. Though driverless vehicles on India's chaotic roads may seem utopian, just imagine their impact on the employment of drivers.

India is ramping up for a foray into manufacturing just as manufacturing is on the cusp of major changes. Automation is accelerating, and China has the largest number of robots in the world. As automation spreads, routine jobs that require limited skill levels will go to lowest cost locations. And, companies are smart enough to compute the overall costs, and not focus on wages alone. Overall costs factor in labour productivity and the efficiency of logistics as well as the regulatory environment. India will struggle to be competitive when these overall costs are taken into account even if we improve our skill levels.

India is ramping up for a foray into manufacturing just as manufacturing is on the cusp of major changes.

Winner-takes-all Economics

The decline in the middle class reflects another important shift - income distributions are veering farther away from "normal". While in the Valley, I attended an interesting talk by Sanjiv Das, a professor at Santa Clara University, in which he emphasized how few things in the world are distributed in the favourite "normal distribution" of our statistics professors. While the internet may be democratic in terms of access, it has only accentuated winner-takes-all economics.

All these changes in wealth and income distribution combined with changes in the nature of work don't bode well for India. India may create the largest workforce in the world, but what if such a large workforce is not required?

India may create the largest workforce in the world, but what if such a large workforce is not required?

Winner-takes-all economics is spreading in a way to the broader society as well with income and wealth inequalities deepening. At the same time, governments are unable to manage social welfare systems efficiently. While the resultant tensions may be manageable in the small, wealthy countries of Europe where minimum living standards are already high, it’s not clear how countries like ours will manage these issues.

Public-private gaps are visible in US infrastructure as well. I was struck by how the freeways and public roads in the Bay Area are not in the best shape while private buildings get fancier and new dwelling units appear in hitherto low-density areas like along the sides of El Camino Real, the north-south artery through Northern California. This uncannily reminds one of India.

Monopolies and winner-takes-all trends are active in the non-internet world as well. While Starbucks Coffee outlets dot the US landscape, I was amused to find that other outlets including hotel coffee shops also now serve Starbucks coffee and proudly advertise so. Starbucks is practically the only coffee brand on offer now!

But, even Google has its Limits…

In all of this, it’s good to see the Americans retain their sense of humour. I particularly liked one hoarding in front of a church in Silicon Valley: "Google can’t satisfy every search." I hope we can retain our sense of humour too!

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About the author

Rishikesha T Krishnan
Rishikesha T Krishnan

Director, and Professor of Strategy

IIM Bangalore

Rishikesha Krishnan is an author, columnist and professor of management who focuses on strategy, innovation, and education. He is listed in the Thinkers50 India list of most influential management thinkers from India. 

Prof. Krishnan’s book 8 Steps to Innovation: Going from Jugaad to Excellence (co-authored with Vinay Dabholkar) won the Best Book Award for 2013-14 from the Indian Society for Training & Development. His earlier book From Jugaad to Systematic Innovation: The Challenge for India proposed a blueprint for how India can enhance its innovation output. 

From 1996-2013, Prof. Krishnan worked at IIM Bangalore, where he held the Jamuna Raghavan Chair in Entrepreneurship from 2007 to 2010. After serving a five year stint from January 1, 2014 to December 31, 2018 as the Director of IIM Indore, he returned to IIM Bangalore and is currently Director of IIM Bangalore and Professor of Strategy there. He was educated at IIT Kanpur, Stanford University and IIM Ahmedabad.

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