About Us

Who are we?

Founding Fuel aims to create the new playbook of entrepreneurship. Think of us as a hub for entrepreneurs- the go-to place for ideas, insights, practices and wisdom essential to build the enterprise of tomorrow. It is co-founded by veteran journalists Indrajit Gupta and Charles Assisi, along with CS Swaminathan, the former president of Pearson's online learning venture.

Who do we want to serve?

Anybody with an entrepreneurial mind set, imbued with ambition, passion to learn and keen to become a high-performance entrepreneur. If that sounds like you, you are part of the Founding Fuel community.

What do we hope to do?

Founding Fuel will use the latest digital tools for media and learning to serve content, learning solutions and a curated marketplace for entrepreneurial products and services.

Who is supporting the venture?

Our high-powered Advisory Council is committed to support and advise us, as we build out an ambitious charter. It includes Analjit Singh, chairman, Max Group, Arun Maira, former chairman, Boston Consulting Group India and member, Planning Commission, D Shivakumar, chairman and CEO, PepsiCo, Harsh Mariwala, chairman, Marico, Rama Bijapurkar, market strategy consultant and company director, Sanjiv Bikchandani, founder and vice-chairman, Naukri and Uday Shankar, CEO, Star TV India.

Founding Fuel also has a powerful extended publishing network of independent journalists and entrepreneurial leaders from India and across the world.

Who are the key partners?

Founding Fuel has signed an agreement with Mint newspaper, India's leading business paper, to produce two special weekly pages on entrepreneurship for the print edition of the paper. It has a tie-up with Ping Network, a leading digital television network and Google and YouTube multi-channel network (MCN) to produce broadcast quality video content.