Marketing lessons from the Poonam Pandey episode
Category : strategy-and-innovation
Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read
Chairman and MD Sanjiv Puri is trying to kill three birds with one stone
His value lifestyle brand Zudio has caught the attention of the entire retail industry. It also signals a coming of age of retail in small town India
Is the government’s Make in India programme creating a system where a large section of workers in manufacturing could find themselves trapped in low wage jobs with no future?
Here’s a pattern that I’ve observed throughout my career: incumbents mostly lose; they somehow survive but don’t thrive. An incumbent growing faster than the market over a decade is more an exception, rather than the rule.
It is the intersection of what you say about yourself and what others say about you
FF Life: The power of social media has lulled leaders into believing that a carefully curated digital identity is the sure-fire passport to success. They are entirely off-the-mark
Book Review: ‘Sustainable Business Model Design - 45 Patterns’ by Florian Ludeke-Freund, Henning Breuer, and Lorenzo Massa
The three-month-long takeover saga is reaching its climax. What happens next? (Updated on December 6, and December 24, 2022)