[Photograph sourced from ForHereortoGoMovie.com]
Part 1: The challenges of entrepreneurship as an immigrant
The film’s writer Rishi Bhilawadikar is a user experience design professional who has been in the US for the past 10 years; director Rucha Humnabadkar is known for her work with acclaimed filmmaker Nagesh Kukunoor.
They talk about how they drew on their own experiences and interviewed immigrant families in the San Francisco Bay Area to capture the story of trying to make a home away from home and the challenges of entrepreneurship as an immigrant.
Part 2: Mixing principles of film making and business
Both apply human-centred design thinking in their day to day jobs. In this section, they talk about how they applied some of those principles—lean startup, design thinking, usability testing—in creating the film. As Rucha says, “The challenges of an independent film maker are very similar to those of a first time entrepreneur.”
Part 3: Adapting to surprises on the go
Here they talk about the chaos of film making and elaborate on the design thinking principles they applied to raise funds and produce the film.
They spoke with 40-50 families across the Bay Area and documented all the interviews to determine, is this a story that people care about?
To raise funds and build the film’s profile, they used a concept video, anonymous feedback, a progress video, and an audience response video.