Episode 7: The New Rules of Business
How do you ensure that your company retains its competitive edge? By framing a question in such a way that it captures the business problem and leads to a solution that is transformational, not incremental. In this video Rajesh Srivastava talks about how low-cost carriers identified their pain points and turned their problems into opportunities. He also talks about his own experience with similarly transforming Blue Riband gin during his stint with UB Group.
Also read the related column here.
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