Episode 1: The New Rules of Business
As an entrepreneur, what kind of customers do you most desire: satisfied customers or loyal customers? Neither, says business strategist Rajesh Srivastava, the host of the brand new show The New Rules of Business. Instead, he prefers brand advocates. So how do you define a brand advocate and how do they help a business boost its bottom-line? In a simple, step-by-step approach, backed by real-life examples, Srivastava shows you how to turn your customers into a powerful community of brand advocates, without spending big bucks on advertising.
The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new world. The show is hosted by leading business strategist Rajesh Srivastava. For more about him and for more about the show .