Turning Your Customers into Brand Advocates

There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.

Rajesh Srivastava

Episode 1: The New Rules of Business

As an entrepreneur, what kind of customers do you most desire: satisfied customers or loyal customers? Neither, says business strategist Rajesh Srivastava, the host of the brand new show The New Rules of Business. Instead, he prefers brand advocates. So how do you define a brand advocate and how do they help a business boost its bottom-line? In a simple, step-by-step approach, backed by real-life examples, Srivastava shows you how to turn your customers into a powerful community of brand advocates, without spending big bucks on advertising.

The New Rules of Business is designed for entrepreneurs looking to create business impact and stay relevant in the new world. The show is hosted by leading business strategist Rajesh Srivastava. For more about him and for more about the show .


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About the author

Rajesh Srivastava
Rajesh Srivastava

Author and Visiting Faculty

IIM Indore

Rajesh Srivastava has 3 decades of corporate & academic experience. He has reenergised companies, including J K Helene Curtis Ltd., & nurtured brands like, Bagpiper whiskey, Royal Challenge whiskey, Blue Riband gin, Blue Riband Duet, Park Avenue range of deodorant & personal care products. He is part of the Visiting Faculty at IIM Indore. He is an alumnus of IIT Kanpur & IIM Bangalore. He is currently working on his first book.

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