About the author
Pallavi Desai is a co-founder at Creatures of Habit, A high-quality basics apparel brand with sustainability at its core. She has a previous background in consumer research, insights and brand strategy. She has an MBA from Esade Business School in Barcelona and a Bachelors in Philosophy from Lady Shri Ram College, New Delhi.
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Talkin’ ‘bout My Generation
Or maybe not, as Pallavi Desai found out when she told her dad she wanted to take the plunge. But dad Santosh Desai, CEO of Futurebrands, thinks it’s appropriate to ask any venture hard questions. And they’ve both learnt from Pallavi’s startup journey
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