About the author

Vivek Sharma
Vivek Sharma


Altivyst Advisors

Vivek is an independent marketing consultant with the vision of enabling organizations to drive sales acceleration through marketing excellence. He mentors many startups and is an angel investor in a few. He is passionate about marketing and sales and shares his knowledge and experience regularly at premier business schools through part-time teaching.

Vivek was the Chief Marketing Officer of Pidilite Industries Ltd. till March 2022. Here, he was responsible for marketing planning, implementation and brand development for all divisions, corporate brand, innovation and marketing talent development across the organization. Over seven years, Vivek steered brand and business growth across B2C, B2B verticals and further strengthened iconic brands like Fevicol, Fevikwik, Dr. Fixit, MSeal through insightful marketing campaigns.

Prior to Pidilite, Vivek was Vice President Indian sub-continent at Philips India Ltd. as Chief Marketing Officer & Head - Govt. Affairs. He built ‘ONE PHILIPS’ marketing planning and implementation for three Philip’s businesses viz. Consumer Lifestyle, Lighting and Healthcare. Vivek also led the engagement of company and businesses with various government, regulatory and industry bodies and enabled B2G sales. The combined role spread across B2C, B2B and B2G with a sharp focus on accelerating business growth.

Before Philips, Vivek was with MIRC Electronics Ltd. (ONIDA) as Vice President, Marketing, Sales and Service. At MIRC, he spearheaded the re-launch of the ONIDA brand across product categories.

An industry veteran with over 32 years of experience, he has held senior leadership positions across Ogilvy Advertising and Cadbury Kraft (now Mondelez). At Ogilvy, Vivek led the Hindustan Unilever (HUL) business nationally across functions and geographies. At Cadbury, he worked on various chocolate, confectionery and Milk Food Drink brands. Vivek carries a unique blend of business and brand development experience across FMCG, Healthcare, Lighting, Consumer Durables and home improvement, encompassing B2C, B2B and B2G.

He is sought for his views on brand and marketing dynamics for The Economic Times, The Times of India, BusinessWorld, Forbes, Pitch and The Strategist - Business Standard. Vivek has been active in industry forums like FICCI, CII and Assocham.

He is passionate about teaching and regularly delivers guest lectures at premier B-schools like IIMB, IIML, ISB, SPJIMR, IIMU, MICA, IIMR and IIMK.

Vivek holds a Post Graduate Diploma in Management from Indian Institute of Management (IIM), Bangalore and Bachelor of Technology from Indian School of Mines (now IIT, Dhanbad).

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