How should a company increase the value of its products and services through building a brand identity? The third in a five-part series on how companies can stand out in a competitive marketplace

• Read Time : 4 mins

• Tags
• marketing
• Brand Building
• Company culture
• Competitive advantage

Bring in the right mix of competencies, facilitate constant involvement, encourage critique and your board can be a source of competitive advantage

• Read Time : 5 mins
• 2 Comments

• Tags
• boardroom
• Marico
• effective board
• competitive advantage

The best approach depends on the problem at hand, says the book—Your Strategy Needs a Strategy by Martin Reeves, Knut Haanaes and Janmejaya Sinha

• Read Time : 6 mins

• Tags
• PepsiCo
• Competitive Advantage
• Strategy
• Cost
• Renewal
• Leadership
• Transformation

How to harness the power of stories to connect, engage and inspire

• Read Time : 3 mins

• Tags
• Competitive advantage
• Business storytelling