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Tag : ramraj-cotton

The Growth Factor

How to brand a humble piece of white cloth
  • N S Ramnath
  • Jul 18, 2020 10:07a.m.
  • Thriving in Volatile Times
How to brand a humble piece of white cloth

The Growth Factor: How Ramraj Cotton veshtis became a brand; how the pandemic is making exclusion worse; Khadi: sales are up, but what about employment?

  • Read Time : 5 mins
  • Tags
  • Khadi
  • Ramraj Cotton
  • veshti
  • financial exclusion
  • Business storytelling
  • Brand Building
  • R Nagarajan

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