Strategic Intent
Decoding the new rules of blended commerce
![Decoding the new rules of blended commerce](https://d25ecq9zgd9hts.cloudfront.net/img/2017/11/retail3.0.jpg)
A new era of shopping is taking shape in India, as retailers—like Kishore Biyani with his Retail 3.0 strategy—look to blur the lines between their physical stores and online shopping. A glimpse into how this will change the way modern retailers operate