Understanding the TikTok phenomenon
A Facebook Live conversation with Piyul Mukherjee from Quipper Research; Damodar Mall from Reliance Retail; and Ashwin Suresh from Pocket Aces
Tag : understanding-consumers
TikTok: More than 15-seconds of fame?
Is it a passing fad? Is it here to stay? A multimedia story on what’s driving the phenomenon
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