Successful companies across sectors follow these simple rules to create memorable user experiences and to become brands of choice

• Play Time : 6 mins

• Tags
• Singapore Airlines
• Disney Store

It makes better business sense to serve a customer over the lifetime of the relationship rather than merely sell. A simple way to make that happen is by changing how you incentivise your salespersons

• Play Time : 5 mins

• Tags
• Likeability principle
• Consultative selling
• Reciprocal principle
• Apple

There's a smart way to turn customers into your biggest business ambassadors--and that too, without wasting big bucks on advertising.

• Play Time : 6 mins

• Tags
• Google
• Coke
• Brand Advocates
• End-to-end Experience

Prof Ram Charan decodes Steve Jobs' legacy at Apple

• Play Time : 15 mins

• Tags
• Spirituality
• Apple
• Creativity
• Steve Jobs
• Master Connector

As organisations get more and more younger, Ram Charan focuses on how CEOs will need to change the way they lead.

• Play Time : 16 mins

• Tags
• Reverse Mentoring
• Jack Welch
• Career Paths
• Employee Loyalty
• Information Overload