Indranil Gupta is a branding and communications professional with over four decades of experience working at the intersection of business strategy, institutional transformation, and brand meaning.

With an MBA from IIM Ahmedabad, he is the Founder-Director of BrandNEW Associates, a 13-year-old brand co-creation consultancy that partners with organisations navigating transition — from legacy businesses and learning institutions to social foundations and growth-stage enterprises.

Indranil’s work focuses on translating organisational intent into clarity. He helps leaders align purpose, narrative, design, and communication as part of long-term brand evolution, rather than short-term campaigns.

Over the course of his career, he has held senior leadership roles with global advertising networks including BBDO, Ogilvy, Lowe, and JWT in India, and later headed Lowe Contexture / Vahid Associates in the Middle East for over a decade. His work spans a wide range of global and Indian brands across education, healthcare, financial services, consumer goods, real estate, and social development.

In recent years, his practice has increasingly centred on institutions and not-for-profits — mentoring social entrepreneurs, advising education-led organisations, and supporting initiatives focused on livelihoods, inclusion, and environmental sustainability.

Indranil teaches Advertising to MBA students at XLRI, and Strategic Brand Management in executive education programmes and continues to engage in writing, mentoring, and dialogue around branding as a leadership and sense-making discipline.