Why e-commerce consolidation is no panacea
![Why e-commerce consolidation is no panacea](https://d25ecq9zgd9hts.cloudfront.net/img/2016/07/acquire-game.jpg)
The euphoria around Flipkart’s recent acquisition of Jabong may be a tad misplaced. After all, there are far bigger competitive issues at stake that could define the next phase of growth of Indian e-commerce