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Tag : chinese-consumer-behaviour

Dispatches from China

Deciphering the Chinese consumer
  • Neelima Mahajan
  • Mar 27, 2016 2:03a.m.
  • Strategy and Innovation
Deciphering the Chinese consumer

As P&G and L’Oreal discovered, the consumers are constantly evolving and arriving at the right mix of low-end and high-end offerings is not easy

  • Read Time : 4 mins
  • Tags
  • Chinese consumer behaviour
  • Garnier
  • China
  • L’Oreal
  • Mango
  • Procter & Gamble

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