• Explore
    • By Category

      • Entrepreneurship
      • People
      • Leadership
      • Technology
      • Big Ideas
      • Strategy and Innovation
      • Capital

      By Content Type

      • Articles
      • Columns
      • Videos
      • Podcasts

      Editors picks

      Around the web

      Contributors

  • About Us
    • Who we are
    • Founding Members
    • Advisory Council
    • Media
  • Sign In
  • Sign In

Tag : contextual-ads

New Rules of Business

Smart strategies to get customers to actively seek out your brand communication
  • Rajesh Srivastava
  • Jul 15, 2015 12:07p.m.
  • Strategy and Innovation
Smart strategies to get customers to actively seek out your brand communication

Personalized messages that are contextual and location-specific work the best

  • Read Time : 5 mins
  • Tags
  • Reciprocal principle
  • Personalized ads
  • Likability principle
  • Dynamic advertising
  • Geo-fencing
  • Customized ads
  • Brand communication
  • Location-specific ads
  • Contextual ads
  • Advertisement

Editors Picks

Reinventing girlhood, one block at a time
When is a consultant’s job done?
Diwali gifts to win the hearts of the youngsters in your extended family
Reframing VUCA: What will it take for leaders to thrive in the next decade?
Systems thinking, state capacity and grassroots development

Latest

FF Life: Understanding Sri Lanka
FF Insights #640: The new Iron Curtain
FF Insights #639: What’s in a name?
FF Life: Building a habit with slow fitness
India@100: A vision for transformative change

The Aadhaar Effect

Why the world’s largest identity project matters

  • About Us
  • Careers
  • Privacy
  • Terms
  • Refunds and Cancellation Policy
  • Contact Us

Subscribe to the Founding Fuel newsletters, FF Insights (every weekday) and FF Life (weekend edition), specially curated for entrepreneurial leaders looking for an Indian lens on things that matter.

We will not spam you. You can unsubscribe at any time.

Copyright Founding Fuel Publishing Pvt Ltd © 2015-2021