Founding Fuel

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New Rules of Business

Smart strategies to get customers to actively seek out your brand communication

Personalized messages that are contextual and location-specific work the best

Read Time : 5 mins

Editors Picks

Five publicity lessons Mahatma Gandhi teaches entrepreneurs

The thinking Indian’s guide to Aadhaar

How business schools in India have killed off research

When a tech idea goes into a government office

Aadhaar and we the people of India

Latest

Eating our own dog food

Understanding platform power—disruption or destruction?

The man who admits he got it wrong on occasion—and still ruled world cricket

Masters of the universe

How platforms really work: A reading list