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Tag : differentiation

How to create your product differentiation strategy
  • CKGSB Knowledge
  • Feb 14, 2017 10:02a.m.
  • Strategy and Innovation
How to create your product differentiation strategy

How today’s companies can stand out in a competitive marketplace, differentiate their products and build a high-value company. The second article in a five-part series

  • Read Time : 4 mins
  • Tags
  • Differentiation
  • Brand Building
  • Marketing
Designing a sharply positioned platform
  • Amrita Chowdhury
  • Jun 03, 2016 10:06a.m.
  • Strategy and Innovation
Designing a sharply positioned platform

All digital platforms have similar products or similar content. How is the consumer to distinguish between this glut of providers?

  • Read Time : 6 mins
  • 1 Comment
  • Tags
  • Omni-channel
  • Digital platforms
  • Design Thinking
  • E-commerce
  • Differentiation
  • Branding
  • Inside Out strategy

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