Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• fear of regret
• social proof
• expert bias
• sunk cost fallacy
• Starbucks
• OnePlus
• Zara
• Sensodyne
• Bagpiper whisky
• Behavioural science
• scarcity effect
• loss aversion
• Amazon Prime
• The Economist