Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• Amazon Prime
• Zara
• Behavioural science
• sunk cost fallacy
• OnePlus
• loss aversion
• Sensodyne
• Starbucks
• Bagpiper whisky
• expert bias
• fear of regret
• scarcity effect
• The Economist
• social proof