Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• sunk cost fallacy
• loss aversion
• Starbucks
• fear of regret
• The Economist
• expert bias
• OnePlus
• social proof
• Bagpiper whisky
• Amazon Prime
• scarcity effect
• Zara
• Sensodyne
• Behavioural science