Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• loss aversion
• fear of regret
• OnePlus
• expert bias
• Behavioural science
• scarcity effect
• social proof
• Starbucks
• Sensodyne
• Amazon Prime
• Bagpiper whisky
• Zara
• The Economist
• sunk cost fallacy