Why customers behave the way they do and what you can do to influence their behaviour

• Read Time : 4 mins

• Tags
• Behavioural science
• Zara
• Bagpiper whisky
• scarcity effect
• sunk cost fallacy
• expert bias
• fear of regret
• OnePlus
• loss aversion
• Sensodyne
• social proof
• Starbucks
• The Economist
• Amazon Prime