Thompson ad mortem. Who cares?
![Thompson ad mortem. Who cares?](https://d25ecq9zgd9hts.cloudfront.net/img/2023/10/WPP.jpg)
Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read