Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read
Tag : wpp
Thompson ad mortem. Who cares?
The new ‘mad men’ in town
The global merger of JWT and Wunderman is a signal of how a new combination of techies and fuzzies might dominate the world of innovation and marketing