Year End Special
The best of 2019
Twenty stories on cautionary tales, purpose and ethical conflicts, India’s pulse points, understanding technology’s impact and potential, and preparing for change
Tag : zomato-gold
For a platform, how much control is too much control?
Commercial platforms that grew on the internet—from Facebook to Twitter, Airbnb to Oyo, Uber to Ola, Swiggy to Zomato—are struggling to find a balance
Zomato Gold: A crisis that was waiting to happen
The Zomato Gold membership programme was a runaway success, but the inherent conflict at the heart of the scheme has sparked off a huge battle between the aggregator and restaurants. For Zomato, shifting the focus of diners from discounts to loyalty may be the best way forward
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