Tales of transitions
Many competent leaders from different domains aspire to join public life. But the transition is never an easy one
Category : strategy-and-innovation
Strategic Intent
Paytm: Emperor’s new clothes
At the heart of the fintech major’s precarious slide lies the abject failure of its Super App strategy. But that’s just one part of the story.
Creative marketing in the digital age: How far is too far?
Marketing lessons from the Poonam Pandey episode
Thompson ad mortem. Who cares?
Why did WPP decide to snuff out the identities of three of its most storied agencies—Thompson, Y&R and Wunderman—to create a new entity VML, the world’s largest creative company? The clues lie in the stock markets—and the immense pressures acting on its CEO Mark Read
Strategic Intent
Behind ITC’s hotels demerger
Chairman and MD Sanjiv Puri is trying to kill three birds with one stone
Strategic Intent
Noel Tata’s brahmastra
His value lifestyle brand Zudio has caught the attention of the entire retail industry. It also signals a coming of age of retail in small town India
Strategic Intent
Modern Times redux
Is the government’s Make in India programme creating a system where a large section of workers in manufacturing could find themselves trapped in low wage jobs with no future?
12 Deadly Sins That Bedevil Incumbents
Here’s a pattern that I’ve observed throughout my career: incumbents mostly lose; they somehow survive but don’t thrive. An incumbent growing faster than the market over a decade is more an exception, rather than the rule.
A personal brand is a must
It is the intersection of what you say about yourself and what others say about you
Strategic Intent
How (not) to build your personal brand
FF Life: The power of social media has lulled leaders into believing that a carefully curated digital identity is the sure-fire passport to success. They are entirely off-the-mark
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