About the author

Harsh Vardhan
Harsh Vardhan

Strategy Consultant

Harsh Vardhan is a strategy consultant with over 30 years of work experience in strategy, marketing and brand building with organisation like HCL, ITC, JWT, O&M and Draft Worldwide. He has had a track record of developing and launching new products, building well-known brands and turning around underperforming businesses and brands. He launched several well known brands for clients like Bacardi, General Motors, Evian, L'Oreal, Levers to name a few and was head of leading global marketing services firms in the country. He now consults with several large Indian firms and start-ups helping them develop strategic leverage and build sustainable product strategies.

Harsh co-founded two entrepreneurial ventures in marketing technology area. Besides consulting, he is a faculty member at leading business schools teaching courses in strategy and competition. He has done significant work in the area of value innovation in the current technology driven environment. He is an alumnus of XLRI, Jamshedpur.

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