Doreen Wang, global head of BrandZ Millward Brown, on whether China can move beyond its cheap reputation
Tag : haier
China has evolved into a leading geography for innovation. How has it done that? George Yip and Bruce McKern explore that question in their book ‘China’s Next Strategic Advantage’
CEO Zhang Ruimin transformed a bankrupt appliance manufacturer into a respectable brand, and is disrupting Haier again.
By turning itself into an internet-based platform company, Haier is doing something that has no precedents anywhere in the world. Can it pull off this audacious plan?
Dispatches from China
White goods maker Haier is trying out ideas from manufacturing and internet technologies to egg production. Result: Efficiency at China's egg farms has improved tremendously