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Tag : segway

The march of China’s ‘glocalised’ brands
  • CKGSB Knowledge
  • Jun 25, 2017 6:06a.m.
  • Strategy and Innovation
The march of China’s ‘glocalised’ brands

Doreen Wang, global head of BrandZ Millward Brown, on whether China can move beyond its cheap reputation

  • Read Time : 7 mins
  • Tags
  • Huawei
  • Haier
  • China
  • Brand Building
  • Xiaomi
  • Alibaba
  • Segway
  • Ninebot
  • Global strategy
  • Marketing
  • JD.com
  • DJI

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