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Tag : global-strategy

Tune inwards, define your ‘why’
  • Founding Fuel
  • Jun 25, 2017 4:06p.m.
  • Newsletter
Tune inwards, define your ‘why’

This Week: Higher purpose and transformative leadership, Chinese brands’ global strategy, Amazon’s Whole Foods deal and creating a fair workplace

  • Read Time : 2 mins
  • Tags
  • Amazon
  • Leadership
  • Global strategy
  • Work Culture
  • Whole Foods
  • higher purpose
  • Brand Building
  • Innovation
The march of China’s ‘glocalised’ brands
  • CKGSB Knowledge
  • Jun 25, 2017 6:06a.m.
  • Strategy and Innovation
The march of China’s ‘glocalised’ brands

Doreen Wang, global head of BrandZ Millward Brown, on whether China can move beyond its cheap reputation

  • Read Time : 7 mins
  • Tags
  • Brand Building
  • DJI
  • Xiaomi
  • Alibaba
  • China
  • JD.com
  • Marketing
  • Huawei
  • Ninebot
  • Segway
  • Global strategy
  • Haier

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