Middle India has low trust for a new interface. Here’s how Razorpay, Smartstaff, Meesho, Dehaat and Krazybee are investing in gaining trust. An extract from ‘Winning Middle India: The Story of India’s New-Age Entrepreneurs’, by Bala Srinivasa and T.N. Hari
Tag : middle-india
The Middle India consumer
Death of the white shirt?
The millennials’ love for selfies is driving a change in what sells in apparel stores—and the rise of Jawed Habib