The Sholay generation knew how to party over movies with friends. Netflix Party wants to recreate the experience for millennials. Apparently, the crazier the movie, the better it is
Tag : consumer-behaviour
The do-learn-do mantra to learn continually
Business As Usual marketers are blissfully insulated from what’s happening on TikTok, an app that has at least 200 million of their own core customers hooked
To make sense of the uncertainties and disruptions around us, we must try and understand the underlying human attitudes and behaviour. There’s much for brands and marketers to learn from the TikTok phenomenon
IDEO China’s Charles Hayes on how the globally renowned design and consulting company operates in a Chinese context
The owner of KFC and Pizza Hut, once the darling of China's fast food sector, has lost substantial ground due to repeated scandals and plain brand fatigue. Post its split from the parent Yum Brands, can Yum China get its mojo back?
PepsiCo India's CEO shares insights from Jack and Suzy Welch's latest book