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Tag : brand-image

New Rules of Business

Reputation Management: What to Do When Your Brand Is Hit by a Scandal
  • Rajesh Srivastava
  • Aug 12, 2015 11:08a.m.
  • Strategy and Innovation
Reputation Management: What to Do When Your Brand Is Hit by a Scandal

As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work

  • Read Time : 6 mins
  • 1 Comment
  • Tags
  • Brand image
  • Airbnb
  • China
  • Maggi
  • Sarge toy car
  • Reputation management
  • Jet Airways
  • Nestle
  • PepsiCo
  • Brian Chesky
  • Negative perception
  • Mattel
  • Revlon
  • Cadbury
  • Uber
  • Coca-Cola

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