
When Data Is Right but Decisions Go Wrong
Strategy fails not from lack of information, but from outdated assumptions about what it implies


Arjo Basu & Debleena Majumdar
246 results

Strategy fails not from lack of information, but from outdated assumptions about what it implies


Arjo Basu & Debleena Majumdar

Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising

Shekar Swamy
MD & Group CEO, R K SWAMY Ltd

A field report on family ownership, continuity, and the craft of building for the long term

Upamanyu Bhattacharya
Professor of Retail, S P Jain Institute of Management & Research

Ten of our best work through the year—on business, leadership, and geopolitical trends

Founding Fuel

Why India’s corporate leaders can no longer separate digital risk from strategic resilience

G Venkat Raman
Professor, Humanities and Social Sciences, Indian Institute of Management, Indore

Products succeed when they answer what people feel, not just what they need

Shrinath V
Founder, The Salient Advisory, Product & AI Strategy Advisor

The real job of management is managing the not always compatible expectations of stakeholders, says John Kay. The organizations that have been successful in the long run are the ones that managed these balances. Part 2 of a two-part conversation

A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”

Founding Fuel

Sangeet Paul Choudary in conversation with Shrinath V on how AI is changing business strategy. Part one of the two-part podcast: “The Next Game: Competing When AI Changes the Rules.”

Sangeet Paul Choudary, author of ‘Reshuffle’, in conversation with Shrinath V. The final in a 2-part podcast: ‘The Next Game: Competing When AI Changes the Rules’
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