About the author
Rajesh Srivastava has 3 decades of corporate & academic experience. He has reenergised companies, including J K Helene Curtis Ltd., & nurtured brands like, Bagpiper whiskey, Royal Challenge whiskey, Blue Riband gin, Blue Riband Duet, Park Avenue range of deodorant & personal care products. He is part of the Visiting Faculty at IIM Indore. He is an alumnus of IIT Kanpur & IIM Bangalore. He is currently working on his first book.
Articles By Me
Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to control last-mile connectivity, and more
New Rules of Business
Involve customers and cede control over certain activities by providing them an obstacle-free, easy-to-navigate and secure platform to perform tasks
New Rules of Business
New age competition is hydra-headed, indirect and invisible. The best way to tame it: be obsessed about your customers
New Rules of Business
As Mattel and Airbnb's Brian Chesky showed, an unconditional apology and self-penalization work
New Rules of Business
Unilever, particularly through its Lifebuoy brand, and Apple are reaping the rewards of looking after the interests of all their stakeholders
New Rules of Business
A brand merely satisfies customers by delivering on its promise. A cool brand helps us shape our identity, enhance our self-esteem and project ourselves to the rest of the world
New Rules of Business
Selling to the new breed of shoppers who want to shop at a time and on a device convenient to them
New Rules of Business
Personalized messages that are contextual and location-specific work the best
New Rules of Business
Here's how Starbucks' Howard Schultz did it and lessons from the mistakes Dell made
New Rules of Business
Skilled, knowledgeable employees help their companies gain enduring competitive advantage
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