Skip to main content
Founding FuelFounding Fuel
BD
Biju Dominic

Biju Dominic

CEO and Co-Founder | Final Mile Consulting

Biju Dominic founded Final Mile to understand and influence behavior by learning from the latest in neurosciences. His team comprises industrial designers, decision science specialists, graphic designers, architects, design strategists and business managers. His company is engaged with organizations dealing with behavioral challenges across healthcare, public behavior, transportation safety, finance management, retail, education, e-commerce, organizational change and shopper marketing.

My Work at Founding Fuel

Why More Information Won't Make Better Decisions
·Artificial Intelligence

Why More Information Won't Make Better Decisions

Large language models can answer almost anything. The real challenge is figuring out what to ignore. An excerpt from Biju Dominic’s new book ‘MicroStimuli’

BD
Biju Dominic

Biju Dominic

CEO and Co-Founder | Final Mile Consulting