Shishir Prasad

Shishir is a senior business journalist who has written extensively on technology, business strategy and finance. He loves to make complex topics accessible to the readers. In his last assignment, he built ET Prime into India's leading business media subscription platform as its founding editor. In his past assignments, he has worked with Forbes India, Businessworld, The Economic Times, and Business Standard. He has also had stints outside of journalism, for instance at TCS.