A Merger Is Not an Idea
Why the Omnicom - Interpublic deal reveals a deeper failure of imagination in advertising
Tag : advertising
Advertising & social media, art of conversation, & navigating the unknown
Outrage is a leitmotif of our social media conversations. And it is starting to reach a tipping point
Strategic Intent
Building consumer empathy
Why are consumers not buying your brand? Understanding end-users and empathy for them is much more effective in problem-solving than relying merely on gut or tonnes of data
New Rules of Business
Brand friend for life
Most consumers trust earned media - recommendations from friends and family - above all other forms of advertising
Editors Picks
Latest