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Book Extract: From customer journeys to integrated experiences
A brand’s attempt at relevance and how AI worked for it. An extract from Sangeet Paul Choudary’s new book, “Reshuffle”
Tag : book-extract
Digital Nomads and the Future of Work
Towns and even countries are offering incentives to attract remote workers—and their tax dollars and local spending. For managers this adds yet another level of flexibility for their remote talent. An extract from Prithwiraj Choudhury’s new book, ‘The World Is Your Office’
Practice making mistakes
An extract from ‘The Journey of Leadership: How CEOs Learn to Lead from the Inside Out’ by Dana Maor, Hans-Werner Kaas, Kurt Strovink and Ramesh Srinivasan
The biggest non-Excelable part of the startup success puzzle
An extract from Rahul Chandra’s book, ‘Tightrope to the Moon: How Mega Founders Win the Startup War’
The red flags in your team
An excerpt from Dr Dana Sinclair’s new book, ‘Dialed In: Do Your Best When It Matters Most’
When India made its first computer
Tata Institute of Fundamental Research (TIFR) had a pivotal role in shaping India’s computer-tech capability, as early as the 1960s. An extract from ‘Against All Odds: The IT Story of India’ by Kris Gopalakrishnan, N. Dayasindhu and Krishnan Narayanan
Close calls and broken arrows
Fears of nuclear Armageddon aren’t exaggerated. The world has come to the brink of a nuclear war many times. An extract from Sundeep Walsekar’s book, ‘A World Without War’
The Middle India consumer
Middle India has low trust for a new interface. Here’s how Razorpay, Smartstaff, Meesho, Dehaat and Krazybee are investing in gaining trust. An extract from ‘Winning Middle India: The Story of India’s New-Age Entrepreneurs’, by Bala Srinivasa and T.N. Hari
Work Therapy: Being comfortable with a mental health condition
“Telling your boss that you’re bipolar is not the easiest conversation,” says Aparna Piramal Raje. But “It is wonderful to be so comfortable in your skin that you reach the stage when it doesn’t matter.” An extract from her latest book, ‘Chemical Khichdi: How I Hacked My Mental Health’
India’s negotiations with China: The boundary question
An excerpt from former foreign secretary and former ambassador to China, Vijay Gokhale's book 'After Tiananmen: The Rise of China'
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