
The Quiet Work of Branding
Five shifts shaping how organisations build clarity, continuity and trust in 2025
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Five shifts shaping how organisations build clarity, continuity and trust in 2025

How an airline’s crisis became an industry’s test. The concluding part of a two part special series

In the shadow of the Air India AI171 tragedy, the Tata Group faces a crucible moment—echoing a corporate crisis from four decades ago that still defines leadership under pressure

18 takeaways on crisis management and trust-building

Around the world, CEOs, even the smartest of the lot, are known to occasionally suffer from a foot-in-the-mouth disease. Yet there are playbooks in place on how to deal with such crises–something that L&T has chosen to ignore.

June 9, 2022: Birla versus Adani; Sheryl Sandberg’s legacy; Never judge a post

June 6, 2022: SoftBank’s underbelly; The worrisome legacy of Jack Welch; Procrastination explained

There are signs of growing impatience among CEOs to abandon the hybrid work experiment and return to office permanently. What’s driving this sentiment? And could it scupper change?

December 18, 2021 | FF Daily #552: FF Recommends 6 leadership lessons for all times

July 27, 2021: Do women leaders fare better during a crisis?; Let’s count the grief; Feel useless?