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#Ethnography

15 results

From Bazaar to Breakthrough
·Product & Innovation

From Bazaar to Breakthrough

The next phase of global innovation may emerge not from invention, but from how India adapts and stretches existing tools.

Why ethnography is the fuel for innovation
·Ethnography and Design Thinking

Why ethnography is the fuel for innovation

Ethnography is a life skill that many business executives and entrepreneurial leaders need to learn. It keeps them grounded and in tune with the lives of real people they hope to serve

Where do ideas come from?
·Product & Innovation

Where do ideas come from?

Great ideas are built on a base of hard work and many small insights from a range of observations

What they don't teach you at the IITs
·Founder Journeys

What they don't teach you at the IITs

Entrepreneurs need to be able to understand humans, individually and as a collective. For them, a liberal arts education is necessary. Because the scientific method teaches you inquiry. But the humanities teach you to apply that inquiry to yourself

Walk a mile in the user’s shoes
·Product & Innovation

Walk a mile in the user’s shoes

For ground-breaking innovation, keep the user at the centre, and get a good cultural understanding of the actual place where your product will be used

How entrepreneurs learn
·Founder Journeys

How entrepreneurs learn

Large established firms have a tough task in embedding entrepreneurial thinking inside the firm. Because it means rewiring the way leaders think about the future

How to innovate for India
·Product & Innovation

How to innovate for India

Entrepreneurial leaders like Medtronic Labs’ Omar Ishrak and Khan Academy’s Salman Khan are showing how low-cost, disruptive, local solutions can open up new opportunities in emerging markets

Being creative is hard work
·Founder Journeys

Being creative is hard work

This Week: How to create a great single brand for customers and employees, creativity vs imagination, and more